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Tourism Action Clubs hereafter referred to as TAC are managed through the Tourism Awareness Unit of the Jamaica Tourist Board. One of the mandates of the Tourism Awareness Unit is to sensitize Jamaicans on the value of tourism to Jamaica and most important the role each of us can play in ensuring that Jamaica remains the premier Caribbean Tourist Destination. 

TAC serves as a medium through which students at the secondary and tertiary level can learn more about tourism in a fun, less structured way. TAC also provides opportunities to share their views on issues arising in the tourist industry.